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Paradise Beer Factory is located in Kashima, Ibaraki, a coastal town of almost seventy
thousand people about one hundred kilometers east of Tokyo. Kashima is home to Kashima
Shrine, founded in 660 BCE and known from Japan’s earliest mythology. The area is rich in
history with many archaeological discoveries.

Paradise Beer Factory begins in the soil. Eighteen hectares of land are farmed by hand, without fertilizers or chemicals, growing the barley, grains, and botanicals that shape each beer. What goes into the earth defines what ends up in the glass—pure, clean, and alive. Each harvest sets the limit, making every release a reflection of place, season, and intention

Paradise Beer Factory was built slowly, deliberately, and from the ground up. Natural cultivation began in 2008, guided by the belief that flavor starts in the soil and cannot be corrected later. By growing their own barley and ingredients without fertilizers or chemicals, Paradise lets the land speak first—pure, clean, and honest.

Brewing followed in 2016, with malt taking center stage as the true soul of beer. Using naturally cultivated malt that makes up nearly the entire beer, Paradise Beer Factory became the world’s only fully vertically integrated brewery producing beer from barley to bottle. Each harvest sets the limit, making every release a reflection of season, patience, and restraint.

Fermentation is led by time and tradition rather than control. Wild yeast sourced from a 350-year-old sake brewery replaces commercial strains, allowing fermentation to begin naturally inside wooden vats during the coldest months of the year. The result is beer with gentle acidity, clarity, and life—shaped by nature, guided by human hands, and finished with intention.
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